Bill.com: CFO Research Study

Challenge:

Faced with trying to understand the pain points facing their target market, CFOs and the members of the office of fiance, Bill.com was seeking solutions.

Solution:

I met with Bill.com in San Mateo several times throughout the years. I kept in touch with the decision makers within the organization and when my role offered research capabilities, I presented these to the team.

Success:

The research program included several components, all based upon the main project I sold and coordinated with our team and theirs. In addition to helping with their immediate needs, the program was picked up on several outside news outlets, making it a success.
"New Study Reveals Cash Is Still King Amid Pandemic, Fueling Investment in AP and AR Automation: Link to article