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Florida Anti-Tobacco
Florida Anti-Smoking Campaign Overview
Challenge:
Florida Anti-Tobacco needed a unique way to engage and influence middle school children who may be prone to start using tobacco products at a young age.
Solution:
Selling and idea of what DC Comics can produce, I pitched the agency a 16-page, $90,000 custom comic. In turn, the agency pitched this to the client.
Success:
The Zimmerman agency pitched this as an integral part
of the campaign and won. They attributed the win to
having an innovative approach to the campaign.
This program received nationwide attention through the publication, AdAge. A look at how Zimmerman won the account may be found here: Article [Gated]
