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Native Advertising

Native Advertising Overview

Native Advertising Overview: Partner Insights, CFO and CFO Daily eNewsletter

Native

Native advertising enhances the consumer experinece and raises brand affinity through non-disruptive, contextually relevant content. By creating a message that matches the look, style and feel of the surrounding content, native ads draw more attention, clicks and targetd readers.

Solution:

Illustrating how a brand can engage in a seamless format was relatively new in 2014. This idea grew and became widely accepted ways of communicating with a desired audience. At CFO, I pushed to have the first native ad program within the CFO eNewsletter, and this brought in the potential for an additional $500,000 in revenue for the organization.

Success:

When this program launched at SourceMedia, I was the first sales representative out of 32 that sold this. It was an idea and I walked the client through what we would be able to achieve together. This lead them to secure the program and many others followed. The deal that I brought in resonated with others as well as examples of what sales executives could deliver in other vertical markets.