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Thought Leadership
Virtual Thought Leadership Overview
Challenge:
2020 delivered multiple challenges to in-person programs and events. Due to COVID-19, think tanks, sponsored events and leadership forums came to a halt at the end of February. Organizations including their thought-leaders and sales teams still needed to engage with a specific audience to continue relationships and promote their business.
Solution:
Our organization pivoted to virtual events and video-conferencing think tanks; the need still existed and it was my job to ensure our partners had access to their desired audience. With a strong background selling webinars and conveying the value of our audience, I excelled in this change and disruption.
Success:
50% of my $2M+ 2020 sales were in virtual events and lead-generation programs. This void that was created by the absence of in-person programs was filled with revenue from these innovative programs.